Where Do Human Marketers Fit in an AI World?
For complex tasks like analytics, SEO, and marketing automation (for example), various AI tools have helped marketers figure out how to better relate to their intended audiences through relevant keywords, analyzing and predicting customer behavior, identifying qualified leads, etc. In fact, the assistance of AI in these instances means a more exact approach to any marketing effort. This leads to more efficiency and way less guessing and wasted budgets. Who can complain about that?
